Originally published by CBC Saskatchewan, November 2019

While grocery shopping the other day, I counted the word “sustainable” on product packaging too many times to count.

This led me to consider how interesting it is that a word with so much marketing power is so vaguely defined and understood.

One of the more commonly used definitions of the word, created by the World Commission on Environment and Development in 1987, is “meeting the needs of the present without compromising the ability of future generations to meet their own needs.”

Read the entire article

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